Todd Brandt ⁽²⁸⁾

...but you don't know how or when? Find a quiet place. Grab a humble pen. -Paul Simon

I was struck listening to James Clear in a podcast recently talking about an idea I believe he called “traction.” The idea was simple, is simple. For James Clear, a writer, he talked about his blog posts creating small but sticky content. The steady but…

This comes from a podcast, listening to “how I write”with Atul Gawande. He reports that he tries to use normal language used by physicians within his writing and then explains them. Using euphemisms or near-miss words does not help the reader. Using normal medical terms…

When making a website ask three important questions: What do you want people to do (or be able to do) on your site? What do you want people to know after they have visited your site? How do you want people to feel about you/your…

I was thinking this the other day as I listened to a medical presentation where the presenter had to rush through his last 5-10 slides talking at breakneck speed as he realized he was running out of time. PowerPoint. Such an important, underutilized skill to…